Converting Low Cost Leads Into Loyal Customers - The Fundamentals

All that home business owners want out of low cost leads is to eventually convert them into customers or business partners. That’s all. That’s the bottom line. Create a solid, loyal lead base and turn those leads into someone who you have helped and make money doing it.

It’s Totally Moral, and Completely Smart.

So how do you do it? How do you generate customers from your low cost leads?

I’m going to preface the answer with a story from the Bible. Do you remember the story about the prophet who had sick people all around him and he held up his staff and prophesied that if they would just look at the staff they would be saved – and for most of the sickies it was too simple so they didn’t do it… and then they died.

This Is A Lot Like That.

There are some very simple things that just have to be done in order to convert those leads into a business friend who buys your products and/or joins your business.

1. Create Value
2. Offer Value
3. Give them Value

Let Go of the Sales Pitch and Give People What they Need.

In fact, give them something that is so compelling that they just can’t say no! This means you become unselfish and start thinking about what your customers need.

What do they need? If you don’t know… it’s time to start asking them. That’s right. Ask. Make sure you’re asking someone who is your target market. Don’t go asking someone who you already know doesn’t want your product. Ask someone who IS using the type of product you are offering.

Let Them Talk.

They’ll tell you what impresses them.

You have to go beyond the company. Go beyond what you think you can’t do. What CAN you do? Consider the type of service you’re offering. Can you offer lessons on how to use it? Can you stock up and offer a discount without going into the red?

(Hint: Not only is this the key to generating your own low cost leads, it's the key to the whole sales funnel. Company is last.)

These are just suggestions. You’ll have to use your noggin to get some really great ideas. And make sure you’re listening to your target market.

There is a process. You don’t just go from nothing to low cost leads to customers without doing something to create the sales funnel.

The Funnel Is How Your Leads Come In Contact With Your Value.

• So - #1: Create Value

  How do you do that? Find a coach who is the master of his or her marketing method and follow along with passion and without excuses.

  Your coach will know how to create the sales funnel of value that will start people off at the wide open mouth of promises, through the tunnel of filtering out the tire-kickers, and out the narrow end of a business relationship with you.

• #2: Offer Value

  Offering value is key to turning traffic into a lead, but it’s also key to keeping that lead interested and generating a relationship with you.

• #3: Give them Value

  If you’re offering great value from the beginning and you stay organized and continue to follow through on your promises then people will continue through to the narrow end of your sales funnel and eventually the two parties involved will both get what they want.

You are unique.

Who you are, and what you’re willing to do is paramount in knowing what value you are going to offer.

How much of you are you willing to put into it?

Think about that for a little while and then get in touch with a coach.

I’ll see you at the top!

Learn more about low cost leads using article marketing with Bronwen Oehlschlager.