Collateral Marketing - Video Tutorials - How to get around in Send Out Cards postal auto-responder.

This page includes information about collateral marketing training using Send Out Cards postal auto-responder service.

This type of follow-up is very powerful, yet generally misused, form of followup. It serves you very well if you use it properly in your marketing process.

1. Use your website to generate your "lead" or prospective client or business partner.

2. When your "lead" has purchased a product or service from you then they become a "Hot Lead".

3. Your "Hot Lead" deserves more relationship development from you. Send them a greeting card and introduce yourself personally.

With Send Out Cards you can establish a campaign so that you can send follow-up messages to your hot leads as time passes without having to manually go in and send the card each time.

This means you can actually have thousands of customers or potential business partners (if you are a network marketer) and the tool will automatically make most of your important follow-up contact for you after you set it up.