Let’s just pull some great stories out of you and help you stamp your own fabulous unique brand on the online community.

You Want to Stand Out For Your Target Crowd to Find and Follow.

Excellent. Let’s do it.

I’m going to outline for you the steps that I go through with my students when I coach people one on one through this process.

In the end all of my students have a great idea of where they want to go with their “branding” and who they are talking to.

I won’t lie to you. You may end up needing to mastermind with me even after you read this page. But for those of you who are natural writers you should be able to take off running on your own.

Still, if you need my help just go to mrsdreamseedsflying50.com and grab a coaching package and I’ll help you one on one.

Moving right along!

Rule #1:

Use a paper and pen (or pencil) during the brainstorming and drafting process.

I don’t know why, but it aids in the creative flow, plus it gets the idea out of you and into its initial physical form. This part of the process is Key, and when I, or any of my students have skipped it, the process has taken much longer.

Again, get out your paper, and pen or pencil. It’s slow writing, but it ends up making it go faster in the end.

Rule #2:

Think back over your past experiences.

Tell me about your failures and successes…and write it down. Just start making an outline that you can refer back to later in the process.

Think of conversations that you’ve had where you knew you were in control of a teaching moment and where you were effective.

Think about who you were talking to, what they said, what questions they asked, and how you answered them.

Think about what you LOVE to teach, or just what you love to talk about. Even if it doesn’t appear to pertain to your business, you (or you and I) can find a way to spin it to help people come to you as an expert and eventually join your business after they have gained a healthy respect for you.

(The spinning part is really important. You’ll need to spin every article to mention how what you’re talking about, whether it’s an analogy or not, can benefit their dream of having a successful home business.)

Rule #3:

Write down WHY you think you generated the results that you did in the past. (Reign yourself in and talk about other things besides just business to start.)

“Why” is a huge factor; most people want to have the “why” questions answered. Write down your initial thoughts, and then don’t stop thinking about this for a while. Get philosophical.

Rule #4:

Talk to me about what you have now, what you hate about it, what you love about it, and what you really want.

From being brutally honest with your feelings you may generate some powerful, and valuable content for your target market.

Rule #5:

Stop holding back. Let me have it!

Again, brutal honesty is powerful. You can be really funny if you’re super honest. People like funny. People like honest. It’s more fun to read.

Does your target market want to laugh and have fun as they learn to market themselves in MLM?

That’s a question that needs to be asked…frequently.

Remember who you are writing to. Network Marketers generally like to get some serious content, spun in a fun and exciting way. (And by exciting I do NOT mean hype.)

Rule #6:

Get sentimental; be yourself. There is a crowd out there just waiting to connect with you, who need to feel like you understand their woes.

Without an emotional connection of some kind you lack a very key element in drawing a following.

What have we talked about so far?

Let me see:

• Being honest.
• Being funny.
• Being sentimental

Connect, connect, connect.

Emotional response.

Why should I follow you?

How are you different from the rest of the online network marketers vying for my attention?

Emotion. Weave it into your copy.(As opposed to being overly logical, which usually generates very little action.)

Rule #7:

Leave out the sales pitch. Use a call to action.

If I’m your target market then I don’t need a bunch of fluff. I want a story to guide me through your thought process and bring me to the valuable, free information that you have for me, and then offer me a call to action.

The essence of a call to action is simply this: “ to get what you want to get, do what you have to do”… and an opt-in form.

Opting in (putting in their name and email address) is how you build your list of people to help.

Lots of hype and a big sales pitch are a turn off, and won’t generate a high quality lead as far as I’ve experienced.

Just tell them what they’re going to get and give them a way to get it easily.

Rule #8:

Now that you have an outline of your thoughts, experiences, and a few funny, and emotional ideas it’s time to determine who you want to talk to.

Think about this for a bit.

Do you want to work with people like you?

If the answer is yes, then write down everything about you.

• What are you looking for to help you with your business?
• What exactly do you want to come away with after “you” visit your website and read what you have to say?
• What do you need?
• What gets in your way of getting it done?

Go find someone who IS your target market and pick their brain. Spend some time with it.

Don’t skim over this part. It’s pretty critical.

Now That We’ve Gone Over the Brainstorming Rules, It’s Time To Write.

It’s time to pull out your paper and pen and your pages of brainstorming notes and make a nice little article to post to your site.

In branding yourself I’d like to recommend that you choose a metaphor. I’ve found that there is a big crowd of people in business who like to connect through a metaphor.

Make the thing you’re trying to teach make sense through a metaphor that a child could understand.

I’m just going to use myself as an example.

One day I wrote my first popcorn story. People like it, a lot. I noticed that my popcorn story was posted to a whole bunch of blogs. So I wrote another one. Everything connected back to popcorn, even if it wasn’t a popcorn experience literally, people like my popcorn stories because they can understand the analogy.

It makes it easy. Easy wins online.

Here is where it would be much easier for me to help you if we were in a one on one session, but I’ll do my best.

Use one of your own weaknesses or strengths to come up with ideas for your metaphor.

I’ll throw out some ideas that we’ve come up with for my coaching students. You should try to come up with something that speaks to you personally.

One of my students is using odors as an analogy to help people decompress and manage their time wisely.

Odors…who would have thought? *wink*

Another student is using sewing to talk about goal setting.

Another is using a rebellious stance to talk about legal rights.

All of these people sell different products. All of them are going at their connecting process in a different way, for a different target market.

A lot of thinking goes with writing. Can you think of a way that you can spin your own metaphor, like I do with popcorn?

Popcorn isn’t that magnificent. It just works with what I’m selling: Attraction Marketing:

The Law of Attraction.

What you are selling plays a part in whichever analogy you choose. Take some time to think about this, but relax and don’t OVER-think it.

Over-thinking creates unnecessary delay (and anxiety!).

Again, I invite you to get my coaching package so that we can get together over the phone, one on one, and brainstorm together your personal talents, what you know about, and then I can offer some ideas to get you started.

Usually it only takes one coaching package to get you going with your own creative flow.

www.MrsDreamSeedsFlying50.com

If you continue on your own, just try to write something relatively short. You’re not writing an e-book. You’re just writing a short article to give something away for free, like your time, or an e-book that you have permission to give away for free.

I wish you great success! You can do it!Have fun!

Sincerely,Mrs. DreamSeed – Bronwen Oehlschlager